We cast the creators, write the hooks, manage production and deliver ad-ready UGC for TikTok, Instagram and Meta. Every video is built to be tested, and every test tells us what to make next.
Made for the feeds your customers scroll
TikTok
Instagram
Facebook
YouTube
TikTok Shop
Snapchat
Pinterest
Amazon
What we offer
Everything it takes to go from "we should try UGC" to an ad account full of creator videos worth putting budget behind.
UGC video production
Real people using your product, filmed on their phones and structured for paid media: a hook, a middle, an ending, and cut points that make every part swappable for testing.
Creator sourcing and casting
Creators picked for your category, your customer and the tone of your brand. You approve every one.
Scripts and hooks
The first three seconds decide the rest. We write hooks, angles and shot lists around how your audience actually watches.
Ad variations and editing
One shoot, many ads. New hooks, captions, lengths and sizes for every placement, without a reshoot.
Whitelisting and Spark Ads
Ads that run from the creator's own handle, so they show up in the feed like a post and keep the trust that comes with it.
Paid social management
We launch, test and scale on Meta and TikTok. Or we hand the files to your team and stay on for new batches.
Organic and product page UGC
Content for your own feed, TikTok Shop and product pages that looks native, not like a commercial.
How our UGC process works
Three stages, repeated every batch. Each round gets sharper because it's built on what the last one proved.
Strategy and brief
We review your audience, product angles, current ads and goals, then write the creative brief every creator films from.
Casting and production
We source creators, ship the product and manage the shoot: scripts, feedback, revisions and approvals, all handled.
Launch, test, repeat
We track results by creator, hook and concept, cut what's slowing you down and brief the next batch around the winners.
In every batch
No matter the size of the project, this is the standard.
One shoot. A whole test.
Every video gets cut into variations, so you learn which hook works instead of guessing. Pick what you'd want to test and see how many ads one shoot turns into.
Hooks 3
Middles 2
Endings 2
Why brands choose Frontcam over hiring creators one by one
Hiring creators directly gives you videos. Working with us gives you a system that keeps producing ads worth running.
With Frontcam
- Creators cast for your category and your customer
- Hooks and scripts written for paid media
- Every concept cut into testable variations
- Usage rights and contracts handled up front
- Results feed straight into the next brief
Doing it yourself
- Hours in DMs finding people who might fit
- Videos that look nice but don't open with a hook
- One version of each video, nothing to test
- Usage terms figured out after the ad is live
- Every batch starts from zero
Platforms we make for
Same creators, cut differently for every feed.
MeMeta: Facebook and Instagram
Reels, Stories and feed, with captions built for sound-off autoplay.
TtTikTok
Native, fast and made for the For You page, including Spark Ads from creator handles.
ShTikTok Shop
Product-first videos that show it, use it and tell people where to tap.
YtYouTube Shorts
Reviews, unboxings and tutorials sized for Shorts and in-stream placements.
ScSnapchat
Vertical, quick and made for a younger audience that skips anything that looks like an ad.
PiPinterest and product pages
Demo and lifestyle clips that help people decide before they buy.
Are you a creator?
Film for brands you'd actually use, from home, on your own schedule. Send us your handle and two videos you're proud of.
Frequently asked questions
Still wondering about something? Ask us directly.
What's the difference between UGC and creator ads?
UGC is the video itself: a real person talking about a product, filmed on their phone. A creator ad is how it runs. It's published from the creator's own handle through whitelisting on Meta or Spark Ads on TikTok, so it shows up like one of their posts.
How is this different from an influencer agency?
An influencer agency pays creators to post to their audience. We make creator videos your brand runs as ads, to whoever you target. The focus is hooks, variations and usage rights, not follower counts.
Do you film the videos?
No, creators do, at home, on their own phones. That's what makes it UGC. We handle everything around it: casting, briefing, shipping product, reviewing takes and editing.
Can I choose the creators?
Yes. You get a shortlist with sample videos and approve every creator before anyone films.
Who owns the content?
Usage rights are agreed with each creator before filming and written into your scope: where the ads can run and for how long. Raw footage is included.
Do you run the ads too?
If you want. We can manage Meta and TikTok campaigns, or deliver the files to your team or media buyer.
Do you have packages?
No. The number of creators, concepts and variations depends on what you're testing and your ad spend. We scope it after a call, and you get a clear price before anything starts.
Let's make ads people watch.
Tell us what you sell and where you advertise. We'll come back with a creative approach and a price.
hello@frontcam.co- A short call to understand the product and goals
- A clear scope and price before anything starts
- Content only, or content plus ad management